Alice Jane Potter is a 22 year old independent fashion designer and blogger based in the North West of England. Having recently graduated from The University Of Central Lancashire with a first class degree she is in the process of planning her next collection.

Her successes include her Graduate collection at London Graduate Fashion Week 2017 with it being selected in the top 100 of 600 collections shown. From this she has worked with high quality brands, influencers and stylists including sending her pieces on tour with Kate Nash.

With an extensive range of makeup items she decided to started reviewing and sharing them with her readers in January 2016 when creating her blog. Along with blogging and setting up her individual brand, Alice also works for Lush Cosmetics and has fantastic knowledge when it comes to skincare, haircare and insight into the products.