Alice Jane Potter is a 23 year old independent fashion designer and blogger based in Blackpool in the North West of England. Her blogging journey began in 2016 and sprung from her strong interest in makeup and beauty, from there she began to review products she was buying and using herself to share with friends and readers. Although her content started initially as Beauty she has also delved into Fashion and Lifestyle posts and now is an expectant mother to be to a little girl in June 2018.

Having graduated from The University Of Central Lancashire with a First Class Fashion Design degree she is in the process of planning her next collection. Her successes include her Graduate collection ‘Cry Baby Club’ that was shown at London Graduate Fashion Week in 2017. Not only did it spark a lot of media attention but it went on to be selected in the top 100 of 600 collections shown. From this, she has worked and collaborated with high-quality brands, influencers and stylists including sending her pieces on tour with Kate Nash.